Through the voice franchise benchmark, a global dealer recognised through the voice franchise benchmark that its voice market share in the 10–30Y USD IG segment was significantly below peer averages despite competitive pricing. Internal analysis confirmed that coverage intensity and follow-up cadence were inconsistent across key accounts. Using benchmark insights, the dealer restructured its coverage model to prioritise high-value clients, coordinated more frequent voice outreach, and aligned trader communication protocols with client needs. Within the next quarter, the dealer recorded a measurable uplift in voice trading activity and improved peer-relative share in the targeted segment.

Using voice franchise benchmarking, a European dealer identified underrepresentation in EUR HY voice trading relative to similarly sized franchises. The benchmark highlighted specific clients and notional bands where engagement lagged. In response, the dealer established a focused HY voice initiative, tailored pricing discussions, and enhanced real time coordination between sales and trading desks. Over subsequent months, the dealer gained traction in previously weak HY buckets and strengthened voice relationships with core institutional accounts.

A European dealer’s benchmark analysis showed that while its USD IG voice franchise tracked close to peer averages, its EUR IG voice share was materially lower. The currency split insights highlighted specific client types and tenors where engagement was weakest. In response, the dealer formed a dedicated EUR voice taskforce, realigned trader responsibilities, and introduced tailored EUR pricing frameworks. Over subsequent quarters, the dealer recorded an uplift in EUR voice activity and improved overall franchise balance.

Currency split benchmarking highlighted underperformance in EM credit voice activity across GBP- and NOK-denominated instruments. Internal reviews confirmed that coverage efforts were skewed toward core G10 exposures.

With this insight, the dealer reallocated resources and enhanced EM currency pricing support, resulting in improved activity across targeted EM currency buckets.

Client and product benchmarking was used to assess how effectively a voice franchise served different institutional client types across IG and HY products. The analysis revealed strong hedge fund engagement but weaker real money participation in longer-dated IG trades.

Using these insights, the dealer adjusted coverage priorities and refined product-specific sales strategies, resulting in improved voice participation across a broader client base.

Client and product split analysis highlighted disparities in voice trading performance across credit products, with competitive short-dated IG activity but weaker HY and off-the-run participation.

In response, the dealer enhanced trader specialisation and product-specific outreach, driving increased voice activity in previously underrepresented products.