Retail Banking in 2025: Competing Amid Low Churn and High Expectations!

November 6, 2025

Insight Whitepaper

💡 Retail Banking in 2025: Competing Amid Low Churn and High Expectations!

Although just 7% of US primary banking customers switched providers last year, our latest analysis reveals a major shift gaining momentum. Read our new whitepaper to discover the three key actions incumbents need to take and the six dimensions where leading banks are doubling down on AI!

In the year to June 2025, 80% of regional bank customers that switched providers moved to a digital or national competitor. With pressure on all players mounting quickly, these insights are essential for banks aiming to stay ahead.

🌟 Proud to see our colleague Ankur Patil as part of the expert author team behind this new publication, alongside Juan Uribe, Lauren Taylor, Francisco Rada Marcelli, and Laura Togut.

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