The over-55s own UK retail banking. Banks that ignore this will lose.
Individuals aged 55+ generate ~60% of UK banking revenues. In Retail Deposits NII, their share reaches ~80%.
📊 But the opportunity is more precise than the headline suggests. The 35–54 cohort drives payments fees and unsecured lending. The 55+ cohort dominates investments and deposit NII.
Two different segments. Two different propositions. One strategy won’t serve both.
Banks that treat the over-55 market as a single segment leave significant value uncaptured. The data demands product-level targeting and the banks that act on it will pull ahead.
✉️ If you would like to know more about how targeted age-based segmentation can unlock revenue in your retail banking portfolio, reach out to the team.
